Is This The End Of The GIF?
By : Rob Litterst
Source : The Hustle
In 2016, a Tumblr executive called GIFs “the file format of the internet generation.”
Six years later, the looping image format is being described as “cringe” by younger generations, per The Atlantic.
In short, a combination of things:
- Accessibility: GIF-searching features on Facebook, Twitter, and iMessage brought the format to the masses.
- Over-usage: As using GIFs became easier, more people started using them, often selecting the same ones over and over.
As older adults started using the same GIFs as their children and grandchildren, the format lost its cool factor.