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News Archives

TikTok: Is It Dangerous For Teenagers?

Wednesday April 20th, 2022

By : Leonard Sax
Source : Institute For Family Studies

How much do you know about TikTok? Maybe you’ve heard of it but haven’t used it. Or if you have used TikTok, you may think of it as an app for sharing videos of teens doing funny dances or cute pets doing tricks, which it is. But it is more than that.

For starters, TikTok is now the world’s most downloaded app and the world's #1 most visited website, ahead of Google (#2) and Facebook (#3). Every day, more than one billion different videos are viewed on TikTok. Experts agree that the key to its success is its unique algorithm. When you join TikTok, you are asked some questions about your interests and what sort of things you’d like to see. TikTok then offers you some of the most popular videos that match your interests and starts monitoring what you do. It takes note of which videos you watch and—crucially—how much time you spend watching them, and which videos you watch more than once. The algorithm then hones your preferences. Within hours, or even minutes, your videos become more specific, more customized to your interests. 

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