Adele’s “Easy On Me” Breaks BTS’ Spotify One-Day-Global-Plays Record
By : Tim Ingham
Source : Music Business Worldwide
Some people were uncertain how Adele might adapt to a streaming-dominated music industry. They needn’t have worried.
Spotify has confirmed that the British superstar’s comeback single, Easy On Me, broke the global record for day-one streams on its platform after its release on Friday (October 15).
She achieved the same feat on Amazon Music.
Spotify hasn’t announced the exact number of streams that Easy On Me – Adele’s first new release for over five years – accumulated on its service during its first 24 hours of availability.
However, early data indicates it shattered the previous day-one record on Spotify, which was set by BTS’s Butter in May 2021 with 20.9 million streams.