Juice WRLD’s Legacy: One Year After Accidental Overdose (Billboard)
By : Josh Glicksman
Source : Billboard
Juice WRLD’s death at age 21 last December from an accidental drug overdose left the music industry, his fan base and his team at Grade A Productions/Interscope (IGA signed him through a joint venture with Grade A in March 2018) grappling with the shocking loss of one of hip-hop’s most influential young stars. The rapper born Jarad Higgins seemed destined for a long career — and with the sheer volume of new music he left behind, his team could have immediately jumped on prolonging it.
“We could’ve dropped an album the month after he passed,” says Lil Bibby, a Grade A partner and close mentor to Juice. “But I wanted to make sure there was a meaning behind it. I wanted to make sure that I wasn’t glorifying drug use.”