Post Malone – Planet Earth’s Most Relatable Pop Star
By : Lucas Shaw
Source : MSN Entertainment
(Bloomberg) -- On the night of Thursday, March 12, just hours after some of the world’s largest concert promoters urged a moratorium on live events due to the spreading coronavirus, 18,000 people packed into the Pepsi Center in downtown Denver to watch Post Malone perform. “If I get the coronavirus at the Post Malone concert tonight in Denver just know it was lit,” one fan wrote on Twitter, along with an emoji expressing tears of joy.
Such blind devotion is not uncommon among admirers of Post Malone, a 24-year-old Texan whose real name is Austin Richard Post. Last year, his music was listened to more times than any artist in the U.S., according to MRC Data, and he generated more than 1.6 billion views on YouTube in the U.S., second only to Louisiana rapper YoungBoy Never Broke Again.
In Bloomberg’s new Pop Star Power Rankings, which grade artists’ earnings ability based on six criteria across touring, album sales and social media, Post Malone debuts at No. 10 for the month of March, thanks to the continued sales of his latest album, “Hollywood’s Bleeding.” Looking back at the 2019 data, Post would have ranked No. 1 for the entire year.
Who Is Post Malone? What Does A Youthworker Need2Know? Plus Discussion Guides on his big songs “Circles” “Wow” and others.
“This guy is never really off the radar,” said David Bakula, the head of analytics at MRC Data. “Every single week he is streaming like crazy.” Bakula has seen the rise and fall of every pop star over the past couple of decades. Post is the first act he’s seen who gets equal amounts of play on mainstream Top 40 radio, alternative rock and hip-hop stations.