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News Archives

People Spending 60% More Time Consuming Music-Media (Billboard)

Wednesday April 15th, 2020

By : Gabriella Mirabelli
Source : Billboard

The coronavirus pandemic is likely to be the defining event of our newly minted decade. Never before have people across the globe been isolated en masse. The impact, from global economies to household budgets, is as pervasive as it is disruptive.

Household units are contained together, while in-person social networks are kept physically apart. Students are being educated from home, and large swaths of the business economy have migrated from corporate to home offices. Time spent commuting has disappeared. The game? It isn’t on. That concert? Not happening. Dinner with friends or drinks after work? A hard no. The rhythms of life have been indefinitely interrupted. Yet although this viral plague demands that we be physically distant, we are able to remain digitally connected.

We know our online activities are evolving. People are spending 60% more time with music and other forms of remotely accessed entertainment. The barriers between home life and work life are blurring. Slightly over one-third of the U.S. population is now working from home, a rate that is roughly double what it was before the pandemic.

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