Parental Control A Key Factor In Smartphone Purchases For Kids
By : Ray Schultz
Source : MediaPost
Marketers wondering what motivates consumers to buy certain mobile phones, especially for children, are being offered some answers by HMD Global, seller of Nokia phones.
While cost is a leading factor, 70% of users say they would choose a smartphone over a cheaper non-smart phone.
But 83% of parents say parental controls are extremely important. In addition, child restrictions are a key feature for 64% of parents, followed by durability (57%) and location tracking (55%).