College Football, Coach Prime And Social Media
By : Brent Schrotenboer
Source : USA Today
The three sons of Deion Sanders are expected to play big roles this year for the football team at Colorado, including one who is expected to be the starting quarterback and another who plays defensive back.
But it’s the other son, the oldest, who may have had the biggest impact so far on the program his father is trying to build with the Buffaloes in Boulder.
His name is Deion Sanders Jr. Though he doesn’t play football anymore, Sanders Jr. instead is using a video camera and various social media channels to do something that no other college football program is doing quite like this. He’s building an audience for Colorado football, one video at a time, with daily behind-the-scenes access to players, coaches and the celebrity life of his dad, CU's new head coach.