Everyone Wants To Be TikTok And Tik Tok Wants To Be Everyone
By : Jacob Cohen
Source : The Hustle
Over the past couple years, “more like TikTok” has become a business strategy for tech companies, large and small.
Many are “TikTokifying” themselves, scrambling to embed carbon copies of the app’s defining features in their platforms.
As they forge ahead, TikTok itself is flipping the trend on its head, laying the groundwork for features rivaling those of Google, Amazon, Spotify, and more.