Generational Shift: New Music Facing Decline While Older Performers Surge In Popularity
By : Charles Passy
Source : Marketwatch
At this year’s Grammy Awards, such young artists as rappers Lil Nas X and Doja Cat and singer-songwriters Billie Eilish and Olivia Rodrigo vied for top honors, particularly in the coveted album and record of the year categories.
But could any of them compete with the Beatles?
Not that the Fab Four, which disbanded a half-century ago, were up for any awards, though Paul McCartney, the 79-year-old former Beatle, competed unsuccessfully in two categories (Best Rock Song and Best Rock Album) as a solo artist. The real point, however, is that older music — not just the Beatles but anything released from the ‘50s all the way up to a few years ago — is gaining ground in an industry once defined by a Top 40 mindset of listening to the hottest new releases.