interlínc: Buzz: News
Questions? 800.725.3300

Trends and Issues

Olivia Newton-John, Pop Singer And ‘Grease’ Star, Dies At 73
Olivia Newton-John, the Australian singer whose breathy voice and wholesome beauty made her one of the biggest pop stars of the '70s and charmed...
Read more...
Facebook’s TikTok-Like Redesign Marks End Of Social Networking Era
By : Scott Rosenberg Source : Axios Mark last week as the end of the social networking era, which began with the rise of Friendster in 2003,...
Read more...
Gen Z Dictionary: The Guide To Help Boomers Figure Out What The Kids Are Saying
By : Aaminah Munawar Source : Images Throughout the ages every new generation has had their own slang. More than any other language on Earth,...
Read more...
Pop Star Shawn Mendes Cancels Next 3 Weeks of Shows
23 Year Old Under Pressure: “I’ve reached the breaking point”
By: Roger Friedman Ssource: Showbiz411 Being a pop star is a lot more stressful than it used to be. First Justin Bieber pooped out because of...
Read more...
Harry Styles “As It Was” Claims 12th Week At #1 On Global Charts (Billboard)
By : Gary Trust Source : Billboard Harry Styles‘ “As It Was” claims a 12th week at No. 1 on both the Billboard Global 200 and...
Read more...
News Archives

How Lego Won The Pandemic Game

Thursday October 7th, 2021

By : Rob Litterst
Source : The Hustle

Playtime has been moving online for years now. In January 2020, the CDC reported the following screen time statistics:

  • US children between 8-10 spend an average of 6 hours per day in front of a screen
  • US children between 11-14 spend an average of 9 hours per day in front of a screen

Despite the pandemic accelerating the trend, Lego is proving that kids still have an appetite for analog toys.

The company is already considered the top toymaker in the world and cemented that status after posting a 46% jump in first half sales, according to The Wall Street Journal. The firm attributes its success largely to holding firm to a long-term multichannel strategy that includes:

  • Ramping up improvements to its digital platforms (digital sales increased 50%)
  • Continuing to open brick-and-mortar stores, including a new immersive format that recently piloted in New York 

read more...

Top | Back to Articles

To see the Image status and get the correct email Click here
X
Yes, I am a full-time, part-time, or volunteer youthworker.