This Sept. 10, 2018, file photo shows Tyler "Ninja" Blevins before an NFL football game between the Detroit Lions and New York Jets in Detroit. (AP Photo/Jose Juarez, File)
By Jake Seiner, AP
NOTE: Drew McCoy, the Executive Producer of “Apex Legends”, is the son of interlínc’s Editor.
For the first time since its meteoric rise, “Fortnite” is no longer a no-doubt victory royale atop the video game industry.
“Apex Legends” — a battle royale from Electronic Arts — has charged into the market and smashed “Fortnite” records for downloads and viewership since its release three weeks ago. Tyler “Ninja” Blevins and other streaming stars have powered that surge, as has the emergence of an 18-year-old “Apex” superstar. Esports teams are already scrambling to sign talented players and invest long-term, while others are raising concerns about overcommitting to the suddenly volatile battle royale genre.
Developed by Respawn Entertainment and published by EA, “Apex” has shaken the industry by building on many of its shining successes. It has pulled popular elements from other battle royales — a type of video game where players are dropped into a map and fight in a last-man-standing format against up to 100 other gamers — while making a few key changes.
Like “Fortnite” and “PlayerUnknown’s Battlegrounds,” ″Apex” is free to download and play, making its money by selling outfits and other upgrades for use in the game. Among its key differences: “Apex” players compete exclusively in teams of three and can choose characters with varying abilities, features essential to team-based esports like “League of Legends” and “Overwatch.”
The game also went hard after the existing battle royale audience. EA recruited Blevins, Richard “KingRichard” Nelson and other famous gamers, asking them to put down “Fortnite” and stream “Apex” following its release Feb. 4. Blevins alone has over 13 million subscribers on Twitch, immediately giving “Apex” a massive audience. It’s unclear if EA paid those influencers to play the game, and EA did not respond to repeated requests for comment.
“Apex” had 25 million downloads in its first week, crushing the “Fortnite” mark of 10 million over its first two weeks after launching in 2017.
“I think ‘Apex’ has caught everybody by storm,” said Andy Miller, CEO of NRG Esports, which rosters teams across various video game titles. “They did a phenomenal job of…”