One of my favorite blogs (and the first blog I started reading regularly) is ypulse. Ypulse is all about media and technology as it relates to students, and although the focus is marketing, the information is very relevant to student ministry.
Ypulse also does research, and while I haven’t purchased any of their reports, the description of their new report on Entertainment has been bouncing around in my brain for a few days now.
Millennials rarely take a break from media now that it is just as mobile as they are. Music is Millennials’ favorite medium; they spend more time with it in a typical week than with any other. They’re turning music discovery into an art form, picking up on tracks played during TV shows, noting mentions on Facebook, and finding artists via Pandora and Spotify.
“Turning music discovery into an art form”
That’s the line that’s stuck with me. Students can’t turn around without hearing new music. Shopping. Watching. Surfing. And their options aren’t limited to what’s on this week’s “Top 40.” I don’t know about you, but I’m not thrilled about Abercrombie & Fitch or Jersey Shore being the only purveyors of new music for kids. As a youth leader, you’ve got the chance to be right there in the mix, playing new tunes, introducing new artists and songs that reinforce the Biblical truths you’re working to instill.
What an amazing opportunity!
Don’t miss the chance you have to be a source of great new music. Sure, it makes you look cool, but more importantly, it can impact your students’ thinking about relationships, about themselves, about God. We work hard to make sure the music and videos that are a part of Youth Leaders Only can help you drive home the messages you want your students to hear … all day, every day. Not just on Sundays and Wednesdays.