Dear YLO Member and Co-laborer in Youth Ministry,
Thanks for trusting us and moving through the change from PHYSICAL to DIGITAL last January. We knew things were moving FAST, but we had no idea that they were moving this FAST.
STUDENTS HAVE CHANGED
Our students are into entertainment media more than ever - 9 hours EVERYDAY! They are permanently connected to their phones. The data is clear - 90% of students get their music from Spotify, Apple Music, YouTube. Downloads are "old school". CDs are "ancient history." Streaming is "it."
THE MUSIC INDUSTRY HAS CHANGED
Record companies have moved from digital downloads to streaming. Last year they stopped making CDs available on many youth-oriented albums. This year many of the big labels are no longer making downloads available for us to provide to youth leaders. Good news - not all labels are taking this stance and we can provide some select downloads for youthworkers.
WE'RE CHANGING - FROM YLO 2.0 TO YLO 3.0!
Over our 30 year history, YLO has made the switch from vinyl to cassettes to CDs to digital downloads... and now IT'S TIME to embrace the next generation of music delivery to effectively reach students.
YLO is transitioning to STREAMING and STREAMING-DOWNLOAD HYBRID Formats starting with YLO106!
What does this mean? YLO Select, YLO Original, YLO Works go away -- YLO 3.0 has 2 Formats YLO ACCESS and YLO HYBRID
YLO ACCESS - Streaming of all 60 albums in YLO annually plus all the accompanying resources and playlists
YLO HYBRID - Streaming of all 60 albums in YLO plus Downloads on 20+ of the 60 albums plus all the accompanying resources and playlists
YLO will continue to bring the trusted resources that you have come to expect - the best new music & videos, Bible studies & Youth Group Sessions for music & movies, chord charts, Heart of the Artist articles, worship articles, music comparison charts, youth ministry insights on Christian & mainstream artists to keep you "in the know"... the great new addition will be hundreds of playlists based on our ministry thematic listings that you can immediately share with your students!
We haven't made this change without thoughtfully analyzing the world we minister in and discussing this with many of you our members. We know that these changes have an impact on you and we are adding benefits to your subscription. We want this transition to be better, and as easy as possible for you.
I am asking you to join us in this transition to Streaming/Hybrid YLO and evaluate the new service. We appreciate your trust in us and we look forward to continue resourcing you to make the most of music and media in your ministry.
YLO 106 Access (Streaming) and Hybrid (Streaming+Downloads) will ship the week of March 6.
Watch your inbox for the Subject Line "Here's Your YLO 106 Digital Box."
Yours for using music & media to share the Good News with digital-world students,
PS If you have any questions please reach out to me. We are in this TOGETHER!
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