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May 22nd 2013
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Students consume 7.5 hours of music and media every day
By Allen Weed
Most of that media consumption involves music in one form or another. Songs. CDs. Downloads. YouTube. TV. Soundtracks.

7.5 EVERY DAY is more time than your students spend in class
It's definitely more time than they spend at church. Stop and consider the impact of 7.5: does the music your students choose to listen to line up with the message of Jesus that you are teaching?

7.5 EVERY DAY is your opportunity
When you make the effort to play a variety of Christian music during walk-in, walk-out or to reinforce a lesson, something will eventually catch their ear. Your kids choose music with their ears, not their heart. When they ask "Who is that?" let them take the CD home. Let 7.5 EVERY DAY work for you, not against you.

7.5 EVERY DAY is why interlinc exists
For nearly 25 years, interlinc has given youth leaders the tools to change students listening habits. Youth Leaders Only is (and always has been) the original low-cost music subscription service for student ministry. We work hard to make sure YLO gives our members affordable music resources because we want to see students embrace the life that God has for them. Not the life that Katy Perry or Lil Wayne sing about.

Whether you're a Youth Leaders Only member or not, we pray that you are seeking ways to change what your students listen to. We'll continue to provide tools to help. If you'd like to find out more about Youth Leaders Only, click here or call us at 1-800-725-3300.


Daily Media Use Among Tweens & Teens Up Dramatically From 5 Years Ago

With technology allowing nearly 24-hour media access as tweens and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth, according to a study released today by the Kaiser Family Foundation. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7.5 hours.

The amount of time spent with media increased by an hour and seventeen minutes a day over the past five years, from 6:21 in 2004 to 7:38 today. And because of media multitasking, the total amount of media content consumed during that period has increased from 8:33 in 2004 to 10:45 today.

Generation M2: Media In The Lives Of 8 To 18 Year Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people’s media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.

The study is available free below.

Extra Goodies
Generation M2 Study