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News Archives

MTV crisis as Millennial viewers vanish

Thursday December 1st, 2016

MTV president Chris McCarthy is cleaning house just a month into the job.

The third leader of the youth-targeting network in the past two years has led Viacom sibling VH1 to its biggest ratings growth in 15 years in 2016 and hopes to bring MTV back into the daily conversation. That means eliminating several unscripted series that don't resonate with his brand vision, including Prison High, Air Sex, Almost Impossible Game Show, Acting Out, Down to Earth and Stupid Man, Smart Phone, with more potentially joining them on the scrap heap as McCarthy looks to focus more on quality and less on quantity.

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